WHAT ARE YOUR BUSINESS COMPETITORS DOING?

We started this four-part blog series with which social media platform is best for your business and Branding & Goal Setting.

In this third blog of the series, we’re going to look at What your business competitors are doing?

So, let’s take a look at our next blog.

What are your business competitors doing?

Did you know that it’s imperative to analyze your competitors? Several tools will assist you with this task. By analyzing your direct and indirect competitors, you have the opportunity to assess what works and what doesn’t before you even start. 

It’s smart business. 

LOCATE YOUR COMPETITORS

First, ask yourself the following questions:

1. Who are my competitors?

2. Which keywords connect us?

3. What product or services would they offer to be a competitor?

Next, do a keyword search in Google or any strong Search Engine. When you find the businesses that you’d consider your competitors, assess the social platforms they are using. You can usually find those on their website in the header or footer. 

Then, ask yourself these questions:

4. What do I believe to be their strengths and weaknesses?

5. Which platforms are they using?

6. Which platform produces the best results visually for my competitor?

Try and add other brand-related questions that you think might be beneficial to your marketing efforts. 

WHY ANALYZE YOUR COMPETITORS?

Analyzing your competitors’ social media behavior will give you a better understanding of how your market is doing across social platforms.  

STAY EDUCATED ON MARKET TRENDS

Make competitor analysis part of your social media marketing efforts. Staying current with an analysis routine can help you identify trends in your market, such as challenges, posts that work and don’t work, seasonal sales, hashtags, etc. 

RESEARCH COMPETITORS

This next part might seem time-consuming, but trust me, it’s worth it. Look at your competitors past six months of content and determine the following:

  • What kind of content are my competitors sharing?
  • On average, how much engagement do they get for each message they post?
  • How do their voice and tone compare to my own?

You can use many tools to analyze your competitors, but let’s look at one of the native tools on the popular Facebook platform. 

Facebook has a tool that allows you to watch and assess five or more pages of your competitor’s platforms

Here’s an example of Facebook’s insights before choosing the Facebook pages you want to compare to your own. You must choose five competitor pages to start. You can also add more if needed.  

Here is the example after you choose the pages to compare with. Facebook allows you to compare the following data: 

  • Company
  • Total Likes
  • From Last Week
  • Post This Week
  • Engagement this Week.

SET ACCURATE KPI EXPECTATIONS

What is KPI? That means Key Performance Indicators. To set realistic and measurable goals, you need first to understand where you are compared to your competitors. In a future blog, we’ll dive deep into KPI’s and what you’ll need to track to measure your success. 

FINAL THOUGHTS

Taking some time to research your competition’s social media activity across all platforms that they use will give you the information you need to assess the engagement they’re receiving, the campaigns they’re running, and what is and is not working for them. You may also discover new ways to engage with your audience and serve their needs. 

If you adjust your social media marketing by using your new knowledge, you could grow your followers, customer base, and engagement.  Our next blog will discuss valuable social media tools, including tools you may want to use to discover more about your competition. 

We’re here for you and your business.

“Business opportunities are like buses, there’s always another one coming.” – Richard Branson.

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April Jordan

April Jordan

April is the owner of Wow Your Brand. She works hard to provide excellent service for her clients and loves working with Jurupa Valley Chamber of Commerce and the Jurupa Valley community. In her spare time, she loves to write and is a published, best selling author of 70 fiction novels.

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    • After Hours Mixers
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    • Ribbon Cuttings and Grand Openings
    • Advertising and Sponsorship Opportunities
    • Advocacy and Governmental Relations
    • Community Exposure
    • Ambassador Program
    • Jurupa Valley Informational Resources
    • Member Spotlight

Chamber Member benefits above plus:

  • Business name on JVCC President’s Circle Investor banner displayed at events
  • Business name on JVCC Signature Event signage and printed programs
  • Business name recognition on Chamber Connection e-newsletters
  • Company bio listed in Member Directory (printed and on website)
  • Recognition on JVCC President’s Circle Investor page of JVCC website
  • Verbal introduction and recognition during events program
  • (4) Four Signature Event tickets to include priority seating when applicable
  • (2) Two complimentary meals at our monthly networking luncheons ($400 value)
  • Sponsorship opportunity at one networking luncheon event ($100 value)
  • Written blog highlighting your business on the JVCC Website

Silver Level Investor

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    • Free Business Link on Chamber Website
    • Virtual Member Badge for Website and Social Media Recognition
    • After Hours Mixers
    • Monthly Networking Meetings
    • Ribbon Cuttings and Grand Openings
    • Advertising and Sponsorship Opportunities
    • Advocacy and Governmental Relations
    • Community Exposure
    • Ambassador Program
    • Jurupa Valley Informational Resources
    • Member Spotlight

Chamber Member benefits above plus:

  • Business name on JVCC President’s Circle Investor banner displayed at events
  • Business name on JVCC Signature Event signage and printed programs
  • Business name recognition on Chamber Connection e-newsletters
  • Company bio listed in Member Directory (printed and on website)
  • Recognition on JVCC President’s Circle Investor page of JVCC website
  • Verbal introduction and recognition during events program
  • (4) Four Signature Event tickets to include priority seating when applicable
  • (1) One complimentary meal at our monthly networking luncheons ($200 value)

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    • Free Listing on Chamber Website
    • Free Business Link on Chamber Website
    • Virtual Member Badge for Website and Social Media Recognition
    • After Hours Mixers
    • Monthly Networking Meetings
    • Ribbon Cuttings and Grand Openings
    • Advertising and Sponsorship Opportunities
    • Advocacy and Governmental Relations
    • Community Exposure
    • Ambassador Program
    • Jurupa Valley Informational Resources
    • Member Spotlight

Chamber Member benefits above plus:

  • Business name on JVCC President’s Circle Investor banner displayed at events
  • Business name on JVCC Signature Event signage and printed programs
  • Business name recognition on Chamber Connection e-newsletters
  • Company bio listed in Member Directory (printed and on website)
  • Recognition on JVCC President’s Circle Investor page of JVCC website
  • Verbal introduction and recognition during events program
  • (2) Two Signature Event tickets to include priority seating when applicable

Chamber Member benefits

    • Annual Membership Plaque and Window Decal
    • Invitations to Exclusive Member Events
    • Advanced Invitations to Community Events
    • Videos and Training to Start, Grow, and Manage Your Business
    • Free Listing in Printed Member Directory
    • Free Listing on Chamber Website
    • Free Business Link on Chamber Website
    • Virtual Member Badge for Website and Social Media Recognition
    • After Hours Mixers
    • Monthly Networking Meetings
    • Ribbon Cuttings and Grand Openings
    • Advertising and Sponsorship Opportunities
    • Advocacy and Governmental Relations
    • Community Exposure
    • Ambassador Program
    • Jurupa Valley Informational Resources
    • Member Spotlight

 

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