BRANDING & GOAL SETTING

We started this four-part blog series with, which social media platform is best for your business.

In this second blog of the series, we’re going to touch on branding and goal setting in your social media strategy.

So, let’s jump on into our next blog.

DO NOT OVERLOOK BRANDING

Make sure your branding is uniform across all platforms, including your website, newsletter, online marketing materials, etc. This will make it easier for your customers to visually recognize your business.

Too often, a company will create a username that is not consistent across platforms, making it harder for your followers to find you. Such as @XYZ on Facebook will be hard to find if it’s @XYZ12 on Instagram.

Always strive to create the same username across all platforms.

That might mean a slight tweak from what you originally wanted if your preferred username is no longer available on one platform. (read to the end for a bonus tip).

The following should be consistent across all networks:

  • Username or @mention name
  • Logo & Tagline
  • Imagery
  • Company Description
  • Tone & Voice

Speaking of logos.

Is your logo memorable? Different? Recognizable?

Does your logo speak to your target audience? Does it represent your organization or company, or business? As we know, attention spans are short these days. Therefore, keep in mind, a company has about two seconds to convince a potential customer that their product or services are worth browsing.

You should set up your logo to communicate your company’s core values. If you have a solid logo and it’s on-brand, then you’ll captivate the right customers for your business. However, If your logo is outdated, it may be time to revisit the overall brand and redesign the look and feel.

Your logo. Your brand identity.

Your logo is the foundation of your successful branding. Colors, fonts, and tones are a significant part of the stage set for your story. All of your logo elements will translate into your other branding materials such as letterheads, business cards, website design, social media platforms, and more.

UNDERSTAND THE PLATFORMS

Every platform requires a different volume of content to make them worthwhile. The life of a post varies from platform to platform.

Here are a few examples:

Facebook Post: 5-hour lifespan

Twitter Post: 18-minute lifespan

Instagram Post: 48-hour lifespan

What’s most important is to make sure you’ve connected every post to a broader goal or objective. Focus on quality over quantity. 

SET MEASURABLE GOALS  

I like to follow the SMART goal system. A SMART goal is an acronym that stands for “Specific, Measurable, Attainable, Realistic, and Timely.” This system boils down a plan to its most critical elements, making sure you’re using your valuable time SMART.  

Specific: Target a specific area. Who, what, when, where, which, and why.

Measurable: Create criteria and track your progress.

Attainable: Plan your steps.

Realistic: State what can realistically achieve results.

Time-related: Anchor your goal to a specific date.

BONUS TIP

Take a moment to easily check to see if your @mention name is available on 160+ platforms with the click of one search!

You may not use 160 platforms, and I highly suggest against that. 🙂 However, you don’t want someone else to take your @name and misrepresent your organization.

There’s nothing wrong with securing your @name on all platforms to stop that from happening. Search your business name here: https://checkusernames.com/ or here knowem.com.

In our next blog, we’ll ask the question, “What are your business competitors doing?” I will provide insight on ways to understand and know what your competitors are doing across social media.

We’re here for you and your business.

“Success is not final; failure is not fatal: it is the courage to continue that counts.” – Winston Churchill.

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April Jordan

April Jordan

April is the owner of Wow Your Brand. She works hard to provide excellent service for her clients and loves working with Jurupa Valley Chamber of Commerce and the Jurupa Valley community. In her spare time, she loves to write and is a published, best selling author of 70 fiction novels.

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    • Free Listing in Printed Member Directory
    • Free Listing on Chamber Website
    • Free Business Link on Chamber Website
    • Virtual Member Badge for Website and Social Media Recognition
    • After Hours Mixers
    • Monthly Networking Meetings
    • Ribbon Cuttings and Grand Openings
    • Advertising and Sponsorship Opportunities
    • Advocacy and Governmental Relations
    • Community Exposure
    • Ambassador Program
    • Jurupa Valley Informational Resources
    • Member Spotlight

Chamber Member benefits above plus:

  • Business name on JVCC President’s Circle Investor banner displayed at events
  • Business name on JVCC Signature Event signage and printed programs
  • Business name recognition on Chamber Connection e-newsletters
  • Company bio listed in Member Directory (printed and on website)
  • Recognition on JVCC President’s Circle Investor page of JVCC website
  • Verbal introduction and recognition during events program
  • (4) Four Signature Event tickets to include priority seating when applicable
  • (2) Two complimentary meals at our monthly networking luncheons ($400 value)
  • Sponsorship opportunity at one networking luncheon event ($100 value)
  • Written blog highlighting your business on the JVCC Website

Silver Level Investor

    • Annual Membership Plaque and Window Decal
    • Invitations to Exclusive Member Events
    • Advanced Invitations to Community Events
    • Videos and Training to Start, Grow, and Manage Your Business
    • Free Listing in Printed Member Directory
    • Free Listing on Chamber Website
    • Free Business Link on Chamber Website
    • Virtual Member Badge for Website and Social Media Recognition
    • After Hours Mixers
    • Monthly Networking Meetings
    • Ribbon Cuttings and Grand Openings
    • Advertising and Sponsorship Opportunities
    • Advocacy and Governmental Relations
    • Community Exposure
    • Ambassador Program
    • Jurupa Valley Informational Resources
    • Member Spotlight

Chamber Member benefits above plus:

  • Business name on JVCC President’s Circle Investor banner displayed at events
  • Business name on JVCC Signature Event signage and printed programs
  • Business name recognition on Chamber Connection e-newsletters
  • Company bio listed in Member Directory (printed and on website)
  • Recognition on JVCC President’s Circle Investor page of JVCC website
  • Verbal introduction and recognition during events program
  • (4) Four Signature Event tickets to include priority seating when applicable
  • (1) One complimentary meal at our monthly networking luncheons ($200 value)

Bronze Level Investor

    • Annual Membership Plaque and Window Decal
    • Invitations to Exclusive Member Events
    • Advanced Invitations to Community Events
    • Videos and Training to Start, Grow, and Manage Your Business
    • Free Listing in Printed Member Directory
    • Free Listing on Chamber Website
    • Free Business Link on Chamber Website
    • Virtual Member Badge for Website and Social Media Recognition
    • After Hours Mixers
    • Monthly Networking Meetings
    • Ribbon Cuttings and Grand Openings
    • Advertising and Sponsorship Opportunities
    • Advocacy and Governmental Relations
    • Community Exposure
    • Ambassador Program
    • Jurupa Valley Informational Resources
    • Member Spotlight

Chamber Member benefits above plus:

  • Business name on JVCC President’s Circle Investor banner displayed at events
  • Business name on JVCC Signature Event signage and printed programs
  • Business name recognition on Chamber Connection e-newsletters
  • Company bio listed in Member Directory (printed and on website)
  • Recognition on JVCC President’s Circle Investor page of JVCC website
  • Verbal introduction and recognition during events program
  • (2) Two Signature Event tickets to include priority seating when applicable

Chamber Member benefits

    • Annual Membership Plaque and Window Decal
    • Invitations to Exclusive Member Events
    • Advanced Invitations to Community Events
    • Videos and Training to Start, Grow, and Manage Your Business
    • Free Listing in Printed Member Directory
    • Free Listing on Chamber Website
    • Free Business Link on Chamber Website
    • Virtual Member Badge for Website and Social Media Recognition
    • After Hours Mixers
    • Monthly Networking Meetings
    • Ribbon Cuttings and Grand Openings
    • Advertising and Sponsorship Opportunities
    • Advocacy and Governmental Relations
    • Community Exposure
    • Ambassador Program
    • Jurupa Valley Informational Resources
    • Member Spotlight

 

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