Prof. Fred Heim, MBA
Fred Heim is an Adjunct Professor of Entrepreneurship at Pepperdine University’s Graziadio Business School, where he teaches MBA students on emerging technologies, innovation strategy, and venture development. With over 20 years of executive experience, he has led global brands, startups, and private equity ventures through AI adoption, digital transformation, and market expansion. Fred’s work focuses on the intersection of AI, business model innovation, and consumer behavior, with a particular interest in how technology shapes strategic decision-making. His industry experience spans health, fitness, and wellness, and he has held senior roles in marketing, product development, and strategy. He holds an MBA and a BS in Management from Pepperdine University and completed undergraduate studies in Brand Management at MCAD. A former U.S. Navy Rescue Swimmer, Fred brings a leadership style rooted in adaptability, clarity, and strategic foresight.
Kick off your AI journey by unleashing the power of AI to create magnetic content that speaks directly to your audience. Get ready to transform everyday communications into captivating on-brand marketing messages, fast.
Topics Covered:
- How AI is being unleashed in marketing
- Demystify AI: Discover what AI can truly do for your marketing efforts
- Bust myths and set the stage for game-changing creativity
- Content Creation Mastery
- Brainstorm sizzling ideas for social media, blogs, and email campaigns
- Craft dynamic, on-brand copy that grabs attention and converts
Hands-On Exercises:
- Prompt Power-Up: Dive into an interactive session where you’ll use an AI tool to generate a brand messaging toolkit.
- Quickly create a standout on-brand email, social media posts, blog teaser, and blog.
- Content Remix: Experiment with multiple versions of a promotional message to fine-tune your brand’s voice.
Key Takeaways:
- A toolkit of high-impact workflows that cut hours off your content creation
- A digital copy of the prompts and processes
- The confidence to leverage AI to produce fresh, engaging marketing communications— starting today!
